Zach McNair
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Copy of Creative Market

Creative Market is a platform for handcrafted, mousemade design content from independent creatives around the world. During my time there, I served as the Senior Marketing Designer.

The following are Select Works between 2015-2016:

Creative Market

Creative Market is a platform for handcrafted, mousemade design content from independent creatives around the world. During my time there, I served as the Senior Marketing Designer.

The following are Select Works between 2015-2016:


Community Matters

As Creative Market grew, we did not want to lose sight of who it was we were serving within the marketplace — Our community members and our shop owners. As part of the campaign, we interviewed six people within a two day period. Below is the highlight video, some behind the scenes photos, and a marketing page created for the campaign.

Role: Director, DP, Editor, Art Director, Designer, and Photographer

Justin & Hannah Posey (The Lovins)

Justin & Hannah Posey (The Lovins)

Kenard Pak

Kenard Pak

Christine Herrin

Christine Herrin

Danny Salvatori

Danny Salvatori

Analía Ibargoyen

Analía Ibargoyen

 

Behind the scenes:

 

Video Credits

Directed / Shot / Edited by: Zach McNair
B Camera Operator: Josh Johnson
Music by: Andrew Belle (via Musicbed)
Production Assistance by: Josh Johnson & Gerren Lamson
Editing Assistance by: Andrew Ryan Shepherd

Project Credits

Creative Director: Gerren Lamson
Art Direction, Design, & Photography: Zach McNair
Project Management: Priya Kothari
Produced by: Kelley Johnson


 

Blog Redesign

We had multiple goals for the blog redesign. Our intentions for the project were based on content marketing growth needs and better UX/UI design decisions. As part of the redesign, we were able accomplish the following internal and external goals:

a) Increase legibility & readability. We looked at best UX/UI practices for blog content on desktop and mobile — including adding a serif typeface.

b) Increase new user sign-ups from inbound content marketing efforts.
c) Increase time on site, page views, and helping users jump into the product catalog with intent to purchase.
d) Honor current a/b test winners for sharing, and set us up to further test and increase content sharing.
e) Add missing page elements, widgets, cross-promotional content, and page templates.

Role: Art Director & Designer

Optional full-width header image.

Optional full-width header image.


Grid View. This is the main view when you first visit the blog.

Grid View. This is the main view when you first visit the blog.

Post page.

Post page.

One of the rough Blog Components & Type Styles documents we created before handing off to engineering.

One of the rough Blog Components & Type Styles documents we created before handing off to engineering.

Credits:

Art Direction & Design: Zach McNair & Gerren Lamson
Project Management: Priya Kothari
Engineering: Jesse Street


 

E-Book

As a venture into Creative Market's desire to educate designers, we explored releasing an e-book. One of the things that was important early on in our discovery was keeping the cover design something simple enough so that we could release a series of related books in the future.

Role: Art Director & Designer

Early cover options.

Early cover options.

More early cover options.

More early cover options.

Credits

Creative Direction: Gerren Lamson
Art Direction and Design: Zach McNair
Project Management: Priya Kothari
Engineering: Chris Madrigal

 

Welcome Modal

Before I officially worked with Creative Market, I sent Gerren Lamson an email mentioning that I felt our sign up modal system could be improved. Previously, it was difficult to know if you were creating an account vs. signing in. As it would happen, this became one of the first projects I worked on during my time there. By creating a series of designs and related A/B tests alongside our Growth team, we were able to increase signups by 17% by redesigning the welcome experience.

Role: Product Designer

The winning a/b test option featuring member benefits.

The winning a/b test option featuring member benefits.

A second option created for the a/b test

A second option created for the a/b test

The third and final a/b option created. This option is used for the mobile experience.

The third and final a/b option created. This option is used for the mobile experience.


The Result

One of the Creative Market users was pretty quick to publicly display his affection for the improved sign-in experience:

Credits

Test Manager: Paul Ghio
Project Manager: Priya Kothari
Designer: Zach McNair

 

Bundle Template System

At least once a month, we run some sort of promotion. It can be an extreme waste of design resources to create the same design in various sizes over a series of .PSD files. In an effort to save significant time, I created one .PSD spreadsheet that offered and exported all the sizes needed.

Role: Product Designer

Credits

Template System Design: Zach McNair
Bundle imagery: Matt Borchert


 
Pagination System created to replace all the inconsistencies across all Product and Marketing pages.

Pagination System created to replace all the inconsistencies across all Product and Marketing pages.

Original Pagination Audit

Original Pagination Audit

An audit mid-way through the Pagination update.

An audit mid-way through the Pagination update.

 
 
"Zach worked with the Creative Market team for over a year as a contractor, and produced a variety of creative and design projects for the brand across marketing, product, and community initiatives. 
 
Zach has a ton of passion that he brings to the table. He cares deeply about the team and community of users that he produces work for. While at CM, he gave holistic, constructive feedback on team projects, company objectives and brand culture. Zach imparted a double-dose of user empathy and perspective into every project conversation and meeting that he participated in, and was very easy to work with. He helped our team stay focused on the member’s experience of Creative Market, and gave thoughtful feedback about how various projects and choices impact the user’s experience and perception of the Creative Market brand. 
 
Zach’s projects had a focus on the marketing and community sides of the company, and his skills and strengths played into these projects naturally. Zach helped Creative Market produce video work in-house for the first time, and steered those projects to have a great look and feel that represented our brand and community. Zach optimized and organized the visual system components for our monthly bundle and seasonal promotional systems, which made the design team’s work more effective for these high-return channels. Zach worked on product design projects such as the redesign of our blog, a landing page for our community videos, and various a/b tests focused on conversion. 
 
Overall, Zach covered many of our bases, and had a willingness to jump in and help on whatever was needed by the team for the betterment of the company."
 
— Gerren Lamson, Head of Design & Community at Creative Market